🧠 Understand why clients pay big money for case studies
🏗️ Learn to structure them like a pro (even if you’re not a natural “storyteller”)
🎤 Interview niche experts without feeling like an imposter
🪶 Write fast, polished drafts using plug-and-play templates
👋 Send pitches that don’t feel spammy (and get replies)
🤑 Score your first $1k+ case study project within 90 days
Course Overview
Module One: The Opportunity & Mindset Shift
Discover why brands invest heavily in case studies and how to position yourself as a strategic partner rather than a commodity writer.
CSA Module One Video
29:54
CSA Module One Slides
Module Two: Foundations of a Winning Case Study
Learn the essential sections of a winning case study and explore the bones of several top-tier case studies, highlighting what makes them successful.
CSA Module Two Video
28:05
CSA Module Two Slides
Links to Example Case Studies
Module Three: The Interview Process
Learn how to interview customers to extract great quotes that bring your storytelling to life and give your case studies a more authentic voice.
CSA Module Three Video
24:06
CSA Module Three Slides
Interview Script and Question Template
Module Four: Writing a Money Making Machine
Learn how to write high-converting case studies that wow clients and bring them back for more, every time. I share my exact process for writing case studies and templates to get you started quickly.
CSA Module Four Video
31:47
CSA Module Four Slides
Case Study Templates
Module Five: Pricing and Pitching
Learn how to price your case study projects, pitch warm and cold leads, and negotiate the contract to get the most money back for your time. This is the exact strategy I use to land case study jobs that pay $2,000+!
CSA Module Five Video
32:48
CSA Module Five Slides
Warm and Cold Pitching Handbook
Module Six: Becoming a Case Study Specialist
Learn to position yourself as a case study expert with optimization tips for your profile and tips on building a stellar portfolio.
CSA Module Six Video
16:25
CSA Module Six Slides
Hot Seat Coaching Call Recording
Catch the recap of our hot seat group coaching call here.
So far, very introductory. Showing examples of what I assume are high dollar agency case studies certainly sets the bar high. Now we need to get to writing them - interview questions, format, methods of delivery, what can we expect potential clients to expect from us, typical methods of payment and how soon do most clients pay, is a contract needed, etc.
